I’m a marketing and brand leader with more than 24 years’ experience working with global brands, fast-growth businesses and franchise networks.
My background spans fashion, sporting goods, health & wellness and home interiors, with experience delivering brand strategy, marketing programmes and customer experiences across both digital and physical environments.
I currently lead national marketing strategy for Anytime Fitness UK & Ireland, supporting a network of more than 185 locations, and previously spent a decade at Nike leading brand and retail storytelling across EMEA markets.
Alongside in-house leadership roles, I’ve also supported organisations including ASOS and eBay, working on marketing strategy, partnerships and service launches.
Today I support businesses that need senior marketing and brand expertise to bring clarity, structure and momentum to their marketing and brand development.
That might involve:
• shaping brand strategy
• developing marketing plans
• launching campaigns or propositions
• improving customer journeys
• supporting franchise or partner marketing
• providing interim leadership during periods of growth or change
I combine strategic thinking with practical delivery, and I’m comfortable working closely with founders, executive teams and marketing departments to help turn ideas into meaningful results.
Outside of work, I enjoy architecture, travel, motorsport and the occasional theme park visit — always with an eye on how brands create memorable experiences.
Fashion
Delivering brand storytelling, retail environments and partnership programmes for global fashion and lifestyle brands that connect culture, product and consumer experience.
Sporting Goods
Leading brand strategy and integrated campaigns for global sporting brands, bringing performance innovation and consumer storytelling to life across retail and digital channels.
Health and Wellness
Supporting fitness and wellness brands with scalable marketing frameworks, franchise partner engagement and consistent member experience across multi-site environments.
Home and Interiors
Experience across catalogue, online and retail environments within the home and interiors sector, translating product collections into engaging lifestyle storytelling through roomset design and visual merchandising. Property interior design and staging.
